Where Every Piece Begins
In a quiet atelier on Batala Road in Amritsar, a group of karigars (artisans) arrive each morning to do what their families have done for generations. They don't operate machines. They don't follow digital templates. They draw. They cut. They stitch. They embroider. By hand.
Taroob exists because of these hands. For over two decades, our karigars have created garments for the most discerning international markets, including the United States, Europe, and the Middle East, long before we ever put our name on a label.
Now, for the first time, we want you to meet them. To see the patience behind every Kalamkari stroke, the precision behind every hand-cut pattern, the hours of quiet focus that transform a length of handwoven fabric into something you'll keep for years.
This is not fast fashion. This is craft measured in lifetimes, and every piece you wear carries the story of the karigar who made it.
Six Steps. Zero Shortcuts.
Every garment passes through six stages of handcraft before it reaches you. Each stage is its own discipline, mastered by a karigar who has dedicated their life to that single skill.
Hand Woven Fabrics
It starts with the fabric. We source only handwoven and wool-base soft fabrics, free from synthetic blends and mill-produced shortcuts. Our weavers work on traditional looms, producing textiles with a depth of texture and warmth that machine-woven fabric simply cannot replicate. Each metre of fabric carries the rhythm of the weaver's hands.
For our cashmere and pashmina pieces, the fibre is sourced directly and spun by hand before it even reaches the loom. This is where quality begins: not in a warehouse, but at the loom.
Hand Embroidered
Every Taroob cape, jacket, and shawl is hand-embellished, not by a single embroiderer, but often by a team who each specialise in a different technique. Kashmiri aari work. Kalamkari painting. Zardozi threadwork. These are art forms that face extinction due to mechanisation, and we are committed to keeping them alive.
A single Pichwai shawl can take weeks of continuous embroidery. Our karigars don't rush. They can't. The work demands patience that cannot be manufactured.
Full Grain Patterns
We make full grain patterns for every standard size we offer. This is unusual. Most brands use graded patterns, which scale a single base pattern up or down. We don't. Each size gets its own dedicated pattern, drafted from scratch, because a size S body and a size XL body are shaped differently, not just scaled differently.
This is how we minimise size discrepancy and ensure that a Taroob garment fits the way we promised it would, with comfort that feels personal, not approximate.
Hand Cut
All our patterns are cut by hand. We do not use moulds or laser cutters. When a karigar cuts fabric by hand, they can feel the grain, adjust for the natural drape of the material, and account for the subtle variations that make handwoven textiles unique.
A laser doesn't know the difference between a piece of silk that falls left and one that falls right. Our cutters do. This is the difference between a garment that hangs correctly and one that merely looks correct on a flat surface.
Custom Tailored
Every Taroob cape, jacket, kurta, and co-ord set is custom tailored by hand. Our tailors work one garment at a time, checking seam alignment, testing drape on the form, and adjusting for the specific behaviour of that particular fabric.
Longevity is not a marketing word for us. It is a design principle. A hand-tailored seam, reinforced at the stress points, will outlast any machine-stitched equivalent. We build garments to be kept, gifted, and passed on.
Hand Button Attachment
It might seem like a small detail. Who pays attention to how a button is attached? We do. Every button on every Taroob garment is sewn on by hand, with thread reinforcement that ensures it stays put through years of wear, travel, and dry cleaning.
A machine-attached button sits flush and breaks under stress. A hand-attached button is wrapped, knotted, and secured with the kind of care that comes from a karigar who understands that the smallest detail defines the whole.
"We recognise the existential challenges traditional crafts face due to mechanisation. Taroob is committed to reviving these art forms by integrating them into modern silhouettes and providing sustainable employment to artisans, ensuring their craft thrives for generations."
Heritage
Handcraft
Production Line
Original Artwork
The Hands Behind Your Clothes
Behind every Taroob garment is a karigar who has spent years, often decades, perfecting a single craft. These are not anonymous factory workers. They are specialists, artists, and custodians of techniques that predate modern fashion.
Ishtiaq Ahmed
Pattern Making
A master of pattern making, where years of skill shape every cut with precision, turning design into a flawless fit, crafted with expertise.
Sunil Kumar
Kalamkari Embroidery
A master of Kalamkari embroidery, where every motif is brought to life by hand, blending heritage, patience, and precision into timeless storytelling.
Neelam
Puff Embroidery
A master of puff embroidery, where threads rise with precision, crafted by hand to create bold textures that bring every design vividly to life.
Bhishan Singh
Hand Embellishment
A master of hand embellishment, where every bead and stitch is placed with care, transforming fabric into a story of detail and timeless artistry.
Hardev Singh
Hand Stitching
A master of hand stitching, where every thread is guided with care, creating seamless finishes rooted in patience, precision and timeless craftsmanship.
Bholi
Tasseling & Fringing
A master of tasseling and fringing, where every detail is hand-finished with rhythm and precision, adding movement, texture and a touch of timeless charm.
The Crafts We Preserve
Kalamkari
An ancient Indian art of hand-painting or block-printing on textile, dating back over 3,000 years. Our karigars use the pen (kalam) technique, painting freehand with natural dyes derived from plants and minerals. Each Kalamkari piece tells a story, whether mythological, botanical, or geometric, and no two are identical.
Kashmiri Embroidery
One of the most intricate embroidery traditions in the world. Our karigars practise aari work, using a hooked needle to create chain-stitch patterns of extraordinary density and precision. A single shawl can contain millions of stitches, each placed by hand over weeks of continuous work.
Zardozi
A form of metal embroidery once reserved for Mughal royalty. Our karigars work gold and silver threads into fabric, creating raised, textured surfaces that catch light in a way no print or digital embellishment can replicate. This is the craft behind our most celebrated wedding and occasion pieces.
Hand Block Printing
Wooden blocks, hand-carved by specialist craftsmen, are dipped in natural dyes and pressed onto fabric in precise, repeating patterns. The slight irregularities, the uneven edges, the variation in ink density, are not flaws. They are the fingerprints of human craft.
See It For Yourself
Our doors are open. If you're ever in Amritsar, we invite you to visit the atelier, meet our karigars, and watch your garment take shape in real time. No appointment needed, just a genuine curiosity about how things are made.
TA Studios Private Limited
Plot 38-39, Lane Raghav Motor
Batala Road, Amritsar, Punjab 143006
Monday to Saturday · 10:00 AM – 7:00 PM IST
customer.support@taroob.com
+91 628 440 5548
Drape a Piece of History
Every creation is a tribute to the rich legacy of Indian art, wrapped in contemporary luxury.