The kurta pyjama is the most democratic garment in Indian menswear. It works on a 25-year-old heading to a sangeet and a 65-year-old walking into a family puja. It works at a Diwali party in Delhi, an Eid gathering in...
Every year, Mothers Day arrives, and the same panic sets in. You want to give her something meaningful, something that says "I see you and I appreciate everything," but somehow you end up ordering flowers that will die in four...
Winter dressing for Indian women has traditionally meant one of two things: layering a shawl over a silk outfit and hoping you stay warm, or switching to Western thermals under a kurta and losing the silhouette entirely. Neither option is...
There is something about velvet that no other fabric can replicate. It absorbs light and reflects it at the same time, which means it photographs in a way that silk, cotton, and linen simply cannot. It drapes close to the...
The kurta pyjama is one of those garments that has never needed a moment of revival because it never went away. In Punjab, particularly, the kurta pyjama is not traditional wear reserved for special occasions. It is an active, living...
Finding the best gift for parents is one of those decisions that feels deceptively simple until you actually sit down and think about it. Your parents have spent decades giving you everything, and a generic box of sweets or a...
There is a very particular kind of pressure that comes with dressing for an Indian summer wedding. The heat is relentless, the functions are many, the photographs will exist forever, and the expectations for how every woman looks are genuinely...
Eid Al Adha is one of the most significant occasions in the Islamic calendar and one of the most important festive dressing events of the year for millions of people across India, the UAE, and the global Muslim community. Known...
There is a particular kind of confidence that comes with draping a dusala shawl correctly. It is not a loud statement. It does not compete with what you are wearing. It simply lifts the entire look to a register that...
Walk into any well-attended wedding in India right now, and you will notice something. The men who look most at ease, most put-together, and most distinctly themselves are almost always wearing a bandhgala blazer. Not a sherwani, not a western...
There is something deeply satisfying about putting on an outfit where every piece belongs together. Not because you spent forty minutes mixing and matching separates, but because the set was designed that way from the beginning. The fabric moves together,...
There is a moment every man knows well. The wedding invitation arrives, the event is two weeks away, and you are standing in front of your wardrobe trying to decide between two kurta pyjama sets. One is silk. One is...
There is a particular kind of confidence that comes from a well-dressed man who has thought about the small things. The shoes, the fit of the collar, the fabric of the jacket. And then, sitting precisely in the breast pocket,...
There is a moment, familiar to anyone who has spent time in a good textile shop in Amritsar or Kashmir, when someone picks up a real, pure pashmina Kashmiri shawl for the first time. They stop talking. They hold it....
If you have ever held a piece of Kashmiri embroidery and felt something shift in you, you already understand why this craft has survived centuries of change, war, industrialisation, and the relentless pressure of cheaper alternatives. There is something in...
Diwali is the one time of year when gifting is not optional. It is woven into the fabric of the festival itself. Lakshmi Puja is about welcoming abundance, and sharing gifts is one of the most direct expressions of that...
Ask ten people what to gift a man for any occasion, and you will get roughly the same five answers: a wallet, a watch, a perfume, a shirt, or a gift card. These are not bad gifts. They are just...
Some gifts are opened and admired for a moment. Others stay in memory long after the occasion has passed. The difference is not only in what you give, but in how the gift makes someone feel. At Taroob, gifting is...
Let's be honest. Shopping for your husband is one of those things that sounds simple until you actually sit down to do it. He says he doesn't want anything. He already has the watch he likes. He'll never tell you...
