Taroob Blog

Nearly 60% of shawls sold online in India are marketed as "pure pashmina"...but are they acually…Pashmina?? Well, you’ll be surprised to know the truth being so deviated from this. These shawls are often passed around as pure pashmina when they're...

The global luxury shawl market is expected to cross $2.8 billion by 2027, and Indian shawls are leading this renaissance.  I've spent the last decade working with artisans in Kashmir and studying textile heritage, and I can tell you that...

The golden rule of winter weddings states that, “ Always keep wedding shawls packed and ready to go… just in case!”   Winter weddings have jumped 40% in popularity over the past three years, according to wedding planners across India....

The internet loves calling pashmina fragile. Reality, however, cannot be far removed from it.  I've watched a 200-year-old pashmina shawl get passed down through four generations of a Kashmiri family, still soft as morning mist. I've spent the last decade...

The shawl isn't your grandfather's accessory anymore. It's become the ultimate power outfit for men who understand that looking sharp at winter celebrations requires both style and warmth. Winter fashion trends have completely transformed, and the modern man's wardrobe needs...

Weddings are special moments that mix old traditions with new ideas. Every part of a wedding is a way to thank the guests who come to celebrate. In Indian weddings, return gifts are a sweet way to show this thanks....

Did you know that Indo-Western outfits now make up for almost one-third of wedding wardrobe searches in India this year? It's no surprise—blending our rich heritage with global vibes just hits different.  Today, I'm sharing 10 fresh Indo-Western looks that...

I've styled over 200 grooms and groomsmen for sangeet nights, and the question is always the same—"Will I be able to move in this?" followed closely by "But will I look fire in the photos?" The sangeet night has evolved....

Here's something most grooms don't realize until it's too late: the stole makes or breaks your entire sherwani look. I've watched countless grooms walk into their wedding wearing stunning sherwanis, only to have their outfit fall flat because they picked...

Here's something I think every man should know: knowing the styling secrets of Nehru jackets will save you tons of money. I'm not exaggerating. The Nehru jacket has quietly become the most versatile piece in Indian menswear. It's not trying...

Here's something that'll surprise you: more than half of the Indian men admit they wear the same kurta pyjama to multiple wedding functions. But here's the catch – most don't know how to restyle it properly. The kurta pyjama is...

Designer Capes for Women have evolved far beyond their theatrical origins. They're no longer just statement pieces you pull out once a year. The right cape becomes your styling bestie—that piece you throw on when you need to look effortlessly...

Did you know that co-ord sets for women have spiked by 40% in searches this year alone? It's no wonder— these matching outfits make getting dressed feel effortless, yet they pack a punch of style. As a stylist who's spent...

A Jamawar shawl from Kashmir requires up to a year of dedicated work by a skilled artisan. This process involves hundreds of days spent at the loom, layering fine threads into patterns that hold warmth and detail. Such commitment results...

Do you ever wonder how one small piece of fabric can change the entire look? A wedding shawl is not an accessory but the most versatile and charming piece of accessory.   A bridal winter shawl is an absolute must, especially at...

Every year, when my parents’ anniversary comes up, I get all wiggly and excited—like butterflies are dancing in my tummy! It’s not just about grabbing any old gift; it’s about showing them how their love makes my whole world brighter. ...

According to a recent survey, 68% of young professionals say accessories like shawls are their secret weapon for seasonal style upgrades. If you're ready to unlock that for yourself, this blog will help you in the right direction. I'll share...

The Indian ethnic wear market reached $197 billion last year, with projections indicating it will triple by 2033. That's no surprise—the festive season and weddings turn us all into fashionistas. Amidst the colorful lights, mouthwatering smell of gujhiyas, and endless...

Black kurta pajamas own a major chunk of the men’s ethnic wear market in India. This silhouette just refuses to fade with time and is equally popular across different generations. It works for formal as well as informal occasions.  But...

Diwali is all about lights, joy, and feeling your absolute best. Last Diwali, I remember chatting with my friend Priya, who was staring at her overflowing closet in frustration. "Nothing feels special enough," she sighed, despite having a ton of...

Every groom wants the big day to feel legendary, and what better way to kickstart that legacy than showing up in a modern kurta pajama with a jacket for the wedding festivities?  According to wedding fashion leaders, more than 60%...